2023 Outdoor furniture industry development overview!

Outdoor furniture industry development overview:

Outdoor furniture refers to a series of appliances relative to indoor furniture set up in open or semi-open outdoor space to facilitate people’s healthy, comfortable and efficient public outdoor activities, which mainly covers urban public outdoor furniture, outdoor leisure furniture in courtyards, outdoor furniture in commercial places, portable outdoor furniture and other four categories of products.

Outdoor leisure furniture is an important tool for human beings to expand the boundaries of activities, adjust the interest of life, cultivate sentiments and enjoy life, and it is also the concrete embodiment of people’s closeness to nature and love of life. Outdoor leisure furniture industry has a long history of development, and the technology has been more mature. At present, outdoor leisure furniture has been widely used in outdoor fields such as villas, hotels, restaurants, parks and squares, and has become one of the most dynamic branches of the furniture industry.

As the pace of modern life becomes faster and faster, the work pressure is increasing, and the living space is getting smaller and smaller, people require to be close to nature and relax, outdoor sports have become a new way of life for human entertainment, leisure and improving the quality of life, and outdoor leisure activities have gradually become popular. Fitness, running, yoga, mountaineering, hiking, marathon, rock climbing, diving, skiing, boating, surfing and other sports outdoor activities have gradually become young people’s weekend entertainment, or one of the choices for short trips.

The main raw materials of outdoor leisure furniture and supplies industry are steel, aluminum, wood, plastic, hardware accessories, cloth, etc., which is universal. The price fluctuation of upstream raw materials will have a certain impact on the gross profit margin level of enterprises in the industry. At present, there are many enterprises in the upstream industry, the competition is more fierce, the production process is mature, and the supply of raw materials is sufficient. Therefore, the outdoor leisure furniture and supplies industry is less dependent on upstream enterprises. The direct customers of outdoor leisure furniture and supplies industry are mainly all kinds of large supermarkets, brand chain stores and distributors, and the end users are resident individual consumers and commercial customers of leisure venues such as hotels, parks, shopping plazas and tourist attractions.

Outdoor furniture industry prospects forecast analysis:

With the continuous development of America’s economy and the continuous improvement of residents’ income and living standards, consumers are no longer satisfied with the basic functions of furniture products, and pay more attention to the brand and use experience of products. In order to meet consumer needs, furniture manufacturers continue to increase their investment in product design and brand building, constantly improve the beauty and use experience of products, and improve the brand’s awareness in the minds of consumers. At the same time, the young generation of consumer groups has gradually become the mainstream, and the new consumer force they represent is pouring into the furniture market.

With the further release of America’s domestic demand potential, as well as the continuous enhancement of international competitiveness, America’s outdoor leisure industry supplies enterprises research and development capabilities have been further improved and products more to meet market demand, coupled with the gradual improvement of industry market concentration, as well as the increasingly diversified sales channels of outdoor leisure products. In the future, outdoor leisure furniture and supplies enterprises should start with bottlenecks such as brands, talents, and markets to accelerate the pace of transformation and upgrading.